Search engine optimization involves a wide range of strategies – it falls into two main categories. More often than not, when someone talks about improving their SEO they mean on-page SEO. Let’s talk more about the meaning of on-page SEO. And why it’s such an important part of modern web marketing. On-page SEO is the practice of optimizing web pages to earn organic traffic – improve a website’s rankings in the SERP (search engine results pages). This includes optimizing a page’s HTML, internal links, and metadata (meta title, meta description, and keyword density) along with posting high-quality, relevant content and images. So everyone searches for the best seo company Coimbatore.